Jeff tackled the most difficult cycling challenge of his life in 2024, taking on the 1,600-km, nine-day Ride Across Britain event. The event saw 800 people start in Land's End, Cornwall, and just over 500 finish. Each day was 180 kilometres, with several days of 3,000-metre climbs and cold, wet, British weather. For Jeff, it was like nine consecutive marathons. The ride was at times gruelling, but the scenery was often spectacular, particularly for the last four days in Scotland. Jeff did this to raise money for breast cancer research in honour of his sister Betsy Bascom (Artsci’77). He raised more than $40,000 for the Princess Margaret Cancer Foundation and other charities.